About
About
Meet the expert behind our company
I am a seasoned electronics industry executive with two decades of experience in senior engineering, sales, marketing , program management , business management and business development roles, mainly with leading international projects and programmes in the embedded market at Arrow Electronics.
My early career was spent in the Israeli Air Force, where I studied electronics & embedded systems, becoming an instructor in this field. On leaving the military I joined Arrow Electronics in 2001, initially as a field application engineer focusing on embedded technology. In few years I have become a leader in the Embedded Market with Engineering Teams and also drive the Marketing & Business Development of the local branch .
Then , after relocation to Germnay I became EMEA supplier business manager responsible for a P&L in excess of US$200m while also building Arrow's embedded strategy and system-on-module programme.
From 2017 to 2020 I was Arrow’s director of engineering solutions & embedded technology EMEA, leading 50 applications and software engineers. I also launched the Arrow Partner Program to help customers shorten design cycles with access to on-demand engineering resources and experts, as well as delivering tools to support the Arrow sales team. Most recently I combined this role with that of Israeli general manager, leading all local commercial activities while driving growth for Arrow’s embedded technology offering across EMEA.
I have garnered extensive expertise in crafting technical and business solutions for the Industry 4.0, security, automotive, cloud connectivity, and intelligent systems markets, as well as harnessing the power of multiple suppliers to drive supply chain efficiency and provide lowest total cost of ownership.
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